BRAND VIDEO Proposal
OBJECTIVE : To create a video that captures the brand story and unique service offering of Birdiebox. This 2-3 minute video will be informative and hit all key brand elements while remaining stunning and cinematic. The goal is to get the viewer excited about the service and to leave them feeling that Birdiebox is an incredible value add to their business.
VISUAL ELEMENTS :
Interviews with founders, which will guide most of the narrative element of the video
Hero shots of completed boxes with luxury packaging, branding and personalization
Footage of box being put together and customization of the boxes in the warehouse
On-screen text or narration to support the story of the brand.
Images or footage from past events or archives
STRUCTURE :
What is Birdiebox?
Introduction to the brand and its services
Hero shots of boxes and hyper-lapses mixed with slow motion cinematic imagery
Shots of founders speaking into the camera. One front angle and a second angle from the side with a bit of movement
How can it help streamline your gifting experience?
Visually show key elements and value adds of Birdiebox: list of products to select from, packaging and shipping, personalization, luxury aspect, convenience, etc
Personalization
Shots from warehouse showing personalization process stylized like this
Testimonials?
Interviews with clients about their experience
Closing
Hero shots of the boxes
Hyper-lapses and Time-lapses from the warehouse
Closing statements from founders
TREATMENT OPTIONS:
Option 1: Use fast paced editing, and on screen text to support the structure of the video. Treat it similar to the following videos:
Option 2 : calmer more informative tone similar to this:
but treated cinematically, closer to this video:
Stylistic elements in both optons : Use of hyper-lapses and time-lapses as stylistic elements
