bbox_gifting3197x83.png
 

BRAND VIDEO Proposal

OBJECTIVE : To create a video that captures the brand story and unique service offering of Birdiebox. This 2-3 minute video will be informative and hit all key brand elements while remaining stunning and cinematic. The goal is to get the viewer excited about the service and to leave them feeling that Birdiebox is an incredible value add to their business.

VISUAL ELEMENTS :

  • Interviews with founders, which will guide most of the narrative element of the video

  • Hero shots of completed boxes with luxury packaging, branding and personalization

  • Footage of box being put together and customization of the boxes in the warehouse

  • On-screen text or narration to support the story of the brand.

  • Images or footage from past events or archives

STRUCTURE :

What is Birdiebox?

  • Introduction to the brand and its services

  • Hero shots of boxes and hyper-lapses mixed with slow motion cinematic imagery

  • Shots of founders speaking into the camera. One front angle and a second angle from the side with a bit of movement

How can it help streamline your gifting experience?

  • Visually show key elements and value adds of Birdiebox: list of products to select from, packaging and shipping, personalization, luxury aspect, convenience, etc

Personalization

Testimonials?

  • Interviews with clients about their experience

Closing

  • Hero shots of the boxes

  • Hyper-lapses and Time-lapses from the warehouse

  • Closing statements from founders

TREATMENT OPTIONS:

Option 1: Use fast paced editing, and on screen text to support the structure of the video. Treat it similar to the following videos:

 
It's easy to see what makes Superhost Dan so super-it's not just the yurt, elevator, alpaca farm, jacuzzi and airplane hangar-it's the friendly welcome he greats everyone with. FIND OUT MORE https://www.airbnb.com/superhost SUBSCRIBE https://www.youtube.com/channel/UCCww-R0oM_CQWXerBcNyKKw?sub_confirmation=1 ABOUT AIRBNB Airbnb is a platform that connects people from around the world to incredible places to stay and interesting things to do.
We are one community of hosts and travellers. Subscribe now to hear their stories only here on the Airbnb YouTube channel. New videos every week about sharing homes and sharing experiences all around the world. SUBSCRIBE https://www.youtube.com/channel/UCCww-R0oM_CQWXerBcNyKKw?sub_confirmation=1 ABOUT AIRBNB Airbnb is a platform that connects people from around the world to incredible places to stay and interesting things to do.
 
 

Option 2 : calmer more informative tone similar to this:

 
Get a personalized wardrobe from your very own Personal Stylist, shipped straight to your door. Keep what you like, send back that rest. It's that easy. Want to try it? Simply sign up at stitchfix.com and fill out your Style Quiz and tell us about your style preferences, fit and budget.
 

but treated cinematically, closer to this video:

 
Hugh Acheson prepares to pop up a restaurant in the NY Seaport.
 

Stylistic elements in both optons : Use of hyper-lapses and time-lapses as stylistic elements

Stopmotion Example:

¡NUEVO STOP MOTION! ¿Qué regalarle a un emprendedor creativo? ¡Aquí una idea! Un #GiftBox con muchos regalitos útiles para decorar su espacio.😍🙌🏽 . Este concepto lo puedes realizar con diferentes ideas según la persona y sus gustos. ¡Diviértete!

Warehouse personalization inspiration:

Designer Ronnie Fieg of KITH collaborated with BAPE to make a shoe. They sent me to Portugal where the factory is to document the process start to finish. Music by Amaad Bhatti