New York Fashion Week Day 2

DAY 2

This was our busiest day with multiple shows and shoots happening at once. Felt a bit chaotic but the team came through with some of our strongest content.

CGDS

We started the day with vibrancy, fun and a surprise appearance on the runway by Teyana Taylor.

GCDS at NYFW SS18 Runway featuring Teyana Taylor

REEBOK

IMG partnered with Reebok to bring fitness and fashion together. This video documents the live action experience at Gotham Gym.

Today we also started a month-long content partnership with Swarovski. We'll be documenting their contribution and presence at designer shows and events throughout fashion month in NY, London, Milan and Paris. First up...

JASON WU

Crystal Embellishments at Jason Wu's NYFW SS18 show. Created for Atelier Swarovski.

Brandon Maxwell

This is a three-part interview series, created for Brandon Maxwell's social channels and @NYFW, that dives deeper into the inspiration behind this season's collection.