NYFWsept2017Atif Ateeq

New York Fashion Week Day 2

NYFWsept2017Atif Ateeq
New York Fashion Week Day 2

DAY 2

This was our busiest day with multiple shows and shoots happening at once. Felt a bit chaotic but the team came through with some of our strongest content.

 

 

CGDS

We started the day with vibrancy, fun and a surprise appearance on the runway by Teyana Taylor. 


 

REEBOK

IMG partnered with Reebok to bring fitness and fashion together. This video documents the live action experience at Gotham Gym. 


 

Today we also started a month-long content partnership with Swarovski. We'll be documenting their contribution and presence at designer shows and events throughout fashion month in NY, London, Milan and Paris. First up...

JASON WU


 

Brandon Maxwell

This is a three-part interview series, created for Brandon Maxwell's social channels and @NYFW, that dives deeper into the inspiration behind this season's collection.


 

JEREMY SCOTT

This is always one of our favorite shows to shoot. We created a backstage and show video for @NYFW + an Instagram story for @Swarovski. 


 

HARPER'S BAZAAR ICON AWARDS for SWAROVSKI

 

 

INSTAGRAM STORIES

 

 

A few other moments from today...