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Professional Bull Riders Fashion Show


DATE
January 2, 2020, 6:30-7:30pm

CALL TIME
5:45PM

LOCATION
Renaissance Hotel
Versa Room, 218 W 35th St, New York, NY 10001

CLIENT
Professional Bull Riders

PROJECT
HAPPYMONDAY will create video content at the PBR fashion show. We’ll capture the full looks and details while highlighting the energy and excitement of the event.

Video content delivery includes a runway recap video and two cutdowns.

DRESS CODE
Smart casual

 
 
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NAMEROLE CALL TIMECONTACT
Atif AteeqDIRECTORLeaving HM at 4:45pm347-224-8700
Humai MustafaPRODUCER Leaving HM at 4:45pm614-886-5682
Ronnie JosephDP + EDITORLeaving HM at 4:45pm212-671-2260
Sarowar AhmadPALeaving HM at 4:45pm929-217-1110
 
 
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EVENT BRIEF

The goal is to create a video of the fashion show that will be released prior to NYFW in February trying to legitimize PBR / cowboy and western culture. We need to show visuals that make this look like a real fashion show through atmosphere and crowd shots. With that being said, the atmosphere of the hotel is going to be less important than the actual looks. We’re hoping to capture the grit, swagger and style of the cowboys with an emphasis on their apparel and the details. Expressions / interactions between riders and their hats, chaps, jeans, boots, and any jewelry.

Brands to feature: Ariat, Wrangler, Monster, Can-Am, Montana Silversmiths, Coors Banquet, Pendleton Whisky

Brands logos to avoid (don’t need to avoid completely, but don’t want to feature prominently): Levi’s, Jack Daniels and Rockstar


TECH SPECS

  • Shoot in 120fps

  • Picture profile : PP7

  • Set the date and time on all cameras.

  • We will have our standard fashion show angles, we will assign spots upon arrival at the location.


DELIVERABLES

due 1/13

  • 1 x :30-60s runway recap video in 1x1 and 16x9

  • 2 x :15s cutdowns in 1x1 and 16x9

    Song to be used in video is either of these:

    https://www.youtube.com/watch?v=1NfVdtZ5dJo

    https://www.youtube.com/watch?v=-M14O7AkYzo

Logos can be found here.

 

SHOT LIST

  • Space / runway shots from various angles. Make sure we get some beautiful wide shots and details.

  • Shot of room when completely full

  • All PBR branding and any other branding

  • Each model on runway

  • Each full look and details

  • Attendees and crowd

  • This is the reference video the client has shared: