Q2 PORTFOLIO OF WORK
As 2020 marketing strategies were completely disrupted by COVID-19,
HAPPYMONDAY focused on pivoting and adapting to the needs of our clients and their audiences.
It’s been a wild and challenging few months, here’s what we have been up to:
Ideation and thinking focused on what content looks like in this new reality
Understanding cultural sensitivities and consulting brands on what this looks like for them
Embracing and mastering new tools and technologies, like Live Streaming and VR
Internal restructuring to serve our clients in an agile and relevant way
Safely and successfully executing remote productions
Pitching ideas to anyone who would listen
Planting lots of seeds and experimenting with new ideas
Investing in self care, making sure our team feels comfortable, safe and healthy
AUGMENTED REALITY
Instagram AR Filters became very popular amongst our clients.
We created fun and whimsical experiences that lead to organic UGC.
MOTION GRAPHICS
We created vibrant motion graphic treatments to bring client activations to life across social platforms.
RAPCAVIAR HULU COMMERCIAL
HAIR.COM PROMO REEL
#LIFEONNARS TEASER
OUT OF HOME ADVERTISING
We worked with RapCaviar and repurposed existing content to be played on video billboards across NYC.
HAIR.COM HOME SERIES
Remote production for an Instagram series in which hairstylists share tips,
tricks and advice on how to keep your hair healthy during quarantine
PUSHING THE CULTURE
We worked on campaigns that help give a voice to communities of color.
ENGAGING THE COMMUNITY
We created connection and community amongst visual creators.
CONVERSATION W/ CREATORS
Livestream interview series where various content creators share their story and work.
THE CREATOR CLUBHOUSE
We invited our creator community to a Discord server to cultivate collaboration and community support.
HM HAPPYHOUR
Bi-Monthly Happy Hour to connect and share our experiences, vent, and explore ways to look forward.
WORK WITH US
We are working closely with our clients as they rethink their approach for the
remainder of the year and assisting them in creating vibrant digital experiences.